For over 200 years the Ince family have been manufacturing Umbrellas for home and overseas markets. The company is based within a stone’s throw of our first beginnings in Spitalfields, just around the corner from Liverpool Street Station, London. And the Square Mile is still one of our biggest markets where we supply many professional firms and businesses based there.
As a 6th generation East London manufacturing business James Ince & Sons has attracted attention. The Bishopsgate Institute has collated an archive of key documents of the company from 1871 and added them to its collections - Bishopsgate Institute Archive. One of the areas of interest is the addresses the business has occupied in the area, including No 232 Bishopsgate which is next door to Bishopsgate Institute in the building now occupied by Pizza Express; and 37 Spital Square now occupied by SPAB - the society for the protection of ancient buildings.
The Gentle Author of 'Spitalfields Life' has written several articles about our umbrella making business and the people who work(ed) with us. Please follow the links below to read more.
Time line and historic moments for Ince Umbrellas
An early date for members of the Ince family selling and repairing handmade umbrellas and parasols; predominately in the London and Suffolk markets. Farmers and the clergy were early users of Umbrellas from the 1770’s onwards.
George Ince (aged 13) moves to Spitalfields London followed by his three brothers - William, Elisha and Samuel - and together they develop their parasol and umbrella businesses. They joined relatives already living and working in Spitalfields to earn a living, as and when they became old enough to work.
The first viable steel rib for Umbrellas is invented by Samuel Fox in Yorkshire, enabling the industry to move away from using whalebone. This made Umbrellas lighter and cheaper. A great benefit to the Ince businesses who were able to capitalise on the umbrellas’ increased desirability.
The partnership between the Ince brothers is dissolved and a new company in the name of James Ince and Sons is formed.
Our oldest archive is a price list for many incredible items. This includes the ever present Carriage Umbrella which we still make, though the usage has changed from carriages to doorman escorting guests to their vehicles; hence its current industry name of Doormans’ Umbrella.
The business moves to 64 Bishopsgate Without. Today these premises now stand next door to the Bishopsgate Institute.
Ernest Edward Sears joins the firm as a director.
James Ince & Sons by this time has expanded into tents and shelters. The most prestigious of which was ‘The Villa’, a much loved Victorian bathing tent. This was in demand both home and overseas where stores such as Harrods and the Army & Navy sold it through their catalogues.
The company registered the trade mark 'Insonia', and it was used extensively on our products through to the 1980's.
Kelly’s directory 1900 entries for James Ince & Sons show that Golf, Garden & Fishing Umbrellas are being made. Carriage and Sketching Umbrellas are also being made at this time for niche markets.
James Ince & Sons took over Samuel Ince & Son upon the death of William Ince, the son of Samuel Ince.
Bishopsgate was widened and re-numbered into one single street and 64 Bishopsgate Without became 232 Bishopsgate.
Wilfred Sears Ince joins the business alongside his father Samuel George Ince and his Uncle Edward Sears.
The business moves to 26-27 Norton Folgate, a larger premises which enables more staff to be taken on and a much wider range of tents and shelters to be made. This coincided with a growing demand to supply the forces overseas through the newly formed NAAFI. With our tents, shelters and umbrellas being used in Burma, Ceylon, India, Singapore etc.
The building was commandeered by the railway for modernisation purposes so in 1937 a move had to be made back to 270 Bishopsgate.
James Ince & Sons became incorporated and gained ‘Limited' status.
Incendiary bomb devastated the premises so a quick move had to be made to 298 Bishopsgate.
Geoffrey Wilfred Ince joins the business.
Increasing mechanisation to the industry brings Umbrella prices down. Export trade is still good, particularly to the colonies.
Richard James Ince, oldest son of Geoffrey Ince and current managing director joins the firm to become the 6th generation to run the family business.
A company Souvenir brochure was printed on our 180th anniversary. This year also saw the company move out of the City to bigger premises at The Oval, Bethnal Green; a benefit of good trade both home and overseas - with the promotional golf Umbrella proving very popular throughout the 1980’s and 1990’s.
Slower trade and high overheads forced a move to the current location 63, Vyner Street, Bethnal Green E2.
A larger more comprehensive history of the company and the changing face of London was printed by the Bishopsgate Foundation, titled ‘Two Centuries of an East London Family Business'.